September 7 2016
His response to the sales debunks critics of the athlete who have argued his protest is some sort of a public relations stunt.
San Francisco 49ers quarterback, Colin Kaepernick signs autographs during a preseason game against the San Diego Chargers, Sept. 1, 2016. | Photo: Reuters
Colin Kaepernick’s jersey became the top-selling jersey on the National Football League’s official online store, after he protested racial injustice and police brutality in the U.S., but the San Francisco 49ers quarterback said Wednesday he was donating all the proceeds he receives from the jersey to communities affected by injustice and racism.
Love and support
“I want to thank everyone who has shown me love and support, it truly means a lot! I wasn’t expecting my jersey sales to jump to number one because of this, but it shows the people’s belief that we can achieve justice and equality for ALL!” Kaepernick said in an Instagram post commenting on the jump in sales.
WE can be the change!
“The only way I can repay you for the support is to return the favor by donating all the proceeds I receive from my jersey sales back into the communities! I believe in the people, and WE can be the change!”
Kaepernick declined to stand during the playing of the national anthem ahead of a preseason game on Aug. 26 and a game last week, prompting both support and outrage from NFL players and fans across the country.
On a list of all jerseys available on NFLShop.com, Kaepernick’s was first when arranged by “Top Sellers,” surpassing the jerseys for high-profile rookie players Carson Wentz of the Philadelphia Eagles and Ezekiel Elliott of the Dallas Cowboys.
Sales of Kaepernick’s jersey have soared since he began his protest, according to an ESPN report over the weekend that cited “a source with knowledge of sales numbers.”
Kaepernick’s stance has touched a nerve and is directly impacting sales
Daniel Durbin, the director of the USC Annenberg Institute of Sports, Media and Society, commented, “One seldom sees skyrocketing sales due to a social or political stance,” adding that such numbers show some sort of celebrity beyond Kaepernick’s accomplishments on the playing field. “It would appear that Kaepernick’s stance has touched a nerve and is directly impacting sales,” he concluded.
Kaepernick’s response to the sales debunks critics of the athlete who have argued his protest is some sort of a public relations stunt in pursuit of more national celebrity status by capitalizing on the revival of the debate about racial issues and racism against Black people.